Why BJP Rules India – Political Analysis & Leadership Impact

Published Date : May 29, 2025

“ BJP is considered the largest political party in the world by membership count , primarily due to India’s vast population ”. Since , India has the largest population of the world , hence it is not very hard to have the largest number of people joining a single party .

BJP is the ruling party in India from 2014 and its leader Mr. Narendra Modi is the prime Minister of India since 2014 . Having more than two-third majority in the parliament of India is not an easy task . Indian Parliament ( primarily Loksabha) has 545 members , which are elected by the peoples of India directly . BJP is a right wing party whose main organization is RSS . RSS stands for Rastriya Swayam Sewak Sangh , it is the main organization or the main ideological organization of BJP .

Read more about the history of BJP and its political journey.

1. Strong Leadership and Narendra Modi Factor

One of the primary reasons behind the BJP’s success is the leadership of Prime Minister Narendra Modi. Modi has built a strong personal brand, projecting himself as a decisive, incorruptible, and development-oriented leader. His oratory skills, ability to connect with the masses, and reputation as a leader who delivers on promises have made him a central figure in the party’s electoral strategy. His popularity transcends regional and caste-based politics, helping the BJP gain a pan-India appeal.

2. Hindutva and Ideological Consolidation

The BJP’s ideological foundation is rooted in Hindutva, a nationalist ideology that emphasizes India’s Hindu cultural identity. This has helped the party consolidate its core Hindu voter base, particularly in northern and western India. By positioning itself as the protector of Hindu interests and taking a strong stance on issues like the Ram Temple in Ayodhya, Article 370 in Jammu & Kashmir, and the Citizenship Amendment Act (CAA), the BJP has successfully mobilized support among religiously inclined voters.

3. Efficient Party Organization and Cadre Strength

The BJP boasts one of the most well-organized and disciplined party structures in India. The Rashtriya Swayamsevak Sangh (RSS), the ideological parent organization of the BJP, plays a crucial role in mobilizing grassroots workers. The BJP’s robust organizational framework ensures that its messaging reaches every voter, especially in rural and semi-urban areas. The party’s ability to deploy its cadre effectively during election campaigns gives it a significant edge over its rivals.

4. Welfare Schemes and Development Focus

BJP’s governance model includes a strong emphasis on development and welfare schemes. Programs such as Pradhan Mantri Ujjwala Yojana (LPG subsidy for women), Swachh Bharat Abhiyan (cleanliness drive), Ayushman Bharat (health insurance for the poor), and PM-Kisan (income support for farmers) have directly benefited millions of people. The BJP has successfully converted these welfare initiatives into electoral dividends by ensuring their effective implementation and promoting them aggressively in campaigns.

Learn more about BJP’s welfare schemes and how they impact Indian voters.

5. Weak Opposition and Electoral Strategy

Another significant reason for the BJP’s electoral success is the fragmented and weak opposition. The Indian National Congress, the main opposition party, has struggled with leadership crises, lack of organizational strength, and ineffective campaign strategies. Regional parties, though strong in their respective states, often fail to present a united front against the BJP. The BJP, on the other hand, has mastered coalition politics where needed and ensures meticulous election management.

6. Caste and Social Engineering

Unlike earlier decades when caste played a dominant role in Indian politics, the BJP has worked towards consolidating a broader voter base beyond traditional caste lines. By aligning with non-dominant and backward caste groups, introducing reservations for economically weaker sections, and integrating regional communities into its fold, the party has expanded its appeal across diverse social groups.

Conclusion

The BJP’s electoral victories are not just a result of one factor but a combination of leadership, ideology, organizational strength, technology-driven outreach, and strategic policymaking. While challenges remain, including economic concerns and regional political competition, the BJP's ability to adapt and evolve makes it a formidable political force in India’s democracy. Whether this dominance continues will depend on how effectively it addresses emerging issues and sustains its voter base in the years to come.